China Datang’s 8 Cases Selected as China Brand Excellence Cases
Eight case studies from China Datang?were recognized in the China Brand Excellence Cases?at the 2025 World Brand Moganshan Conference.?The conference, part of the China Brand Day series of events, was held in Deqing, east China's Zhejiang Province, on May?10,?2025.?
The selections highlighted China Datang's exceptional performance in brand strategy, innovation implementation, and social responsibility. Spanning diverse fields, these eight cases demonstrate systematic and multifaceted approaches to China Datang’s brand building.
The company?has?earned recognition across three major categories:?China Brand Excellence Cases?Collection, 2025 Most Loved Cases of China Brand, and China Brand Excellence Cases.
In?the China Brand Excellence Cases?Collection, China Datang's REDT Brand Strategy Drives High-Quality Development?was recognized. Additionally, the case titled?"Taking 'Silk Road Pioneer' Brand to Lead Enterprise's Belt and Road High-Quality Development" was listed in the 2025 Most Loved Cases of China Brand.
The company was further recognized in the "China Brand?Excellence Cases" selection with six cases, including:
China Datang’s Journey of Integrating Brand Building with Historical Heritage
Powering the Energy Industry’s High-Quality Development through Branding — China Datang’s Brand Communication and Promotion Practices
Building CWEME E-Commerce Brand to Empower New Production Forces
China Datang Heating: Warmth Delivered Home
Robotic Magnetic Flux Leakage Detector for Wind Turbine Tower Welding Coating Defects
"Tang Xiaoxiang" Volunteer Service: Exemplifying Social Responsibility
In recent years, China Datang?has consistently regarded brand building as a crucial mission to serve Chinese modernization, attaching importance to corporate branding initiatives.
The company has thoroughly implemented the REDT brand strategy, dedicated to cultivating a portfolio of representative product brands, technological brands, and service brands. By advancing brand-oriented development in technology, projects, culture, social responsibility, and management, China Datang is forging a five-dimensional brand identity as the "cornerstone" for energy security, the "national team" in green transition, the "vanguard" in technological innovation, the "pillar" of value creation, and the "bellwether" in social responsibility.
These comprehensive efforts aim to elevate brand image, enhance brand management capabilities, and amplify brand value across all dimensions.
The 2025 World Brand Moganshan Conference, under the theme "Brands Bring Better Future for the World",?serves as a premier global platform for brand dialogue, bringing together government agencies, Chinese and foreign corporations, academic institutions, and industry associations to advance brand-building strategies and amplify the voice of global brands.
Co-hosted by Brand Work?Office?of?Xinhua News Agency?and China National Brand?website, the conference features a main forum, a launch event for brand value evaluation, and a Global 500 Brand development forum. Parallel events include?an innovation and promotion sharing event for Zhejiang technology enterprise?brand,?a forum themed on technology empowering cultural and tourism brand development, as well as cultural exchanges, city promotion events, and entrepreneur interviews.
